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Маркетинг. Реклама

1 Экспорт продукции военного назначения. Использование методов и подходов поведенческих финансов в маркетинге и продвижении. Г. Н. Гафурова, И. И. Родионов Экспорт продукции военного назначения. Использование методов и подходов поведенческих финансов в маркетинге и продвижении. Г. Н. Гафурова, И. И. Родионов
В монографии на основе широкого круга открытых источников анализируется возможность использования методов и подходов поведенческих финансов в маркетинге и продвижении продукции военного назначения на экспорт. Авторы рассматривают процесс продвижения продукции военного назначения на глобальных
389 руб
2 Маркетинг на b2b рынках. Отношенческий подход. С. П. Кущ, М. М. Смирнова Маркетинг на b2b рынках. Отношенческий подход. С. П. Кущ, М. М. Смирнова
В учебном пособии рассмотрены теоретические и прикладные аспекты маркетинга на промышленных рынках (b2b), его особенности, детерминированные современным состоянием b2b рынков. Значительное внимание уделено особенностям формирования и развития межфирменных взаимоотношений, проанализированы процессы
354 руб
3 Remaking Management: Between Global and Local Remaking Management: Between Global and Local
Remaking Management examines current theories of change or continuity of work practices in the context of fashionable claims about unstoppable globalization or unmoveable national business systems. This is a rich and wide-ranging resource for graduate students and academics concerned with how
13077 руб
4 Marketing Intelligent Design Marketing Intelligent Design
This book presents an argument that intelligent design is a well-designed marketing plan aimed at imposing a theistic naturalism in schools and scientific
6148 руб
5 Conceptual Anomalies in Economics and Statistics: Lessons from the Social Experiment Conceptual Anomalies in Economics and Statistics: Lessons from the Social Experiment
This book explores anomalies in the conceptual basis of such experiments and in the foundations of statistics and economics more generally. Drawing upon several examples, the author argues that methodological anomalies prevent microeconomics and statistics from explaining human social behaviour as
3785 руб
6 Marketing Research for Non-profit, Community and Creative Organizations Marketing Research for Non-profit, Community and Creative Organizations
This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find
5732 руб
7 Маркетинг как стратегия. Нирмалия Кумар Маркетинг как стратегия. Нирмалия Кумар
Переход мировых компаний к корпоративному маркетингу, по мнению автора книги, требует осуществления ими основных преобразований в этой области. Эти преобразования, подробно рассмотренные в настоящей книге, особенно актуальны для российских компаний, которым они помогут разработать конкурентные
919 руб
8 Small Business Marketing Kit For Dummies, 3rd Edition Small Business Marketing Kit For Dummies, 3rd Edition
Small Business Marketing Kit For Dummies, 3rd Edition, gives readers advice for making the most of new technology and techniques for effectively marketing a business, brand, or product. Updated content includes the latest information on: Using social media as a marketing tool Communicating with
2748 руб
9 Kick Ass Business & Marketing Secrets Kick Ass Business & Marketing Secrets
Kick Ass Business & Marketing
2025 руб
10 Hartley ?marketing? Mistakes 3ed     (paper Only) Hartley ?marketing? Mistakes 3ed (paper Only)
Hartley ?marketing? Mistakes 3ed (paper
1705 руб
11 Методы исследования рынка. Геймо Белер Методы исследования рынка. Геймо Белер
Книга "Методы исследования рынка" - это своеобразный практический сборник "инструментария" исследования рынка, в котором собрана важная информация о маркетинг-менеджменте. Автор раскрыл тему на примере конкретных рабочих операций ("шагов"), которые необходимо провести в рамках исследования рынка:
202 руб
12 Marketing Intelligent Design Marketing Intelligent Design
This book presents an argument that intelligent design is a well-designed marketing plan aimed at imposing a theistic naturalism in schools and scientific
2383 руб
13 Cases in Marketing Management Cases in Marketing Management
Cases in Marketing
6496 руб
14 The Mutual Fund Business VIDEO SERIES Set no 3 (NTSC format only) (3 videos) – Mutual Fund Marketing & Shareholder Servicing The Mutual Fund Business VIDEO SERIES Set no 3 (NTSC format only) (3 videos) – Mutual Fund Marketing & Shareholder Servicing
The Mutual Fund Business VIDEO SERIES Set no 3 (NTSC format only) (3 videos) – Mutual Fund Marketing & Shareholder
6227 руб
15 Strategic Internet Marketing Strategic Internet Marketing
Strategic Internet
3277 руб
16 New Institutional Economics: A Guidebook New Institutional Economics: A Guidebook
New Institutional Economics analyzes the economics of institutions and organizations using methodologies, concepts, and analytical tools from a wide range of disciplines. With contributions from an international team of researchers, this book provides a guide to the latest developments in this
4206 руб
17 Corporate Cash Management: Strategy and Practice Corporate Cash Management: Strategy and Practice
Management of cash resources is crucial to smooth operation of all companies. This book offers a practical guide to intricacies of cash management, using everyday situations to illustrate how different exposures arise in the course of normal trading
13426 руб
18 Designing Economic Mechanisms Designing Economic Mechanisms
A mechanism is a mathematical structure that models institutions through which economic activity is guided and coordinated. There are many such institutions; markets are the most familiar ones. Lawmakers, administrators and officers of private companies create institutions in order to achieve
7241 руб
19 Fisk Airways –  A Marketing ?simulation? Student     Manual (paper Only) Fisk Airways – A Marketing ?simulation? Student Manual (paper Only)
Fisk Airways – A Marketing ?simulation? Student Manual (paper
1966 руб
20 Marketing and Selling Design Services Marketing and Selling Design Services
Marketing and Selling Design
4045 руб
21 Marketing Plans for Services – A Complete Guide 3e Marketing Plans for Services – A Complete Guide 3e
Marketing Plans for Services – A Complete Guide
4169 руб
22 Quantitative Analysis in Marketing Management Quantitative Analysis in Marketing Management
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5153 руб
23 Marketing Research Marketing Research
Marketing
8237 руб
24 Университет Трампа. Маркетинг. Дон Секстон Университет Трампа. Маркетинг. Дон Секстон
Это уникальное в своем роде руководство по практическому маркетингу поможет каждому, кто хочет получать больше доходов, прибылей или иметь более высокую рентабельность инвестиций. Вы узнаете, какие методы действенны, а какие нет, и научитесь правильно подбирать нужные тактические приемы для своего
414 руб
25 "Ленивый" маркетинг. Принципы пассивных продаж. Т. С. Жданова
Каждый владелец фирмы хочет иметь высокую норму прибыли, не прилагая при этом больших усилий. Как сделать так, чтобы потребители снова и снова приходили в магазин и всегда были довольны? Как сделать так, чтобы товары и бренды компании пользовались большой популярностью? Как достичь всего этого, не
209 руб
26 The Invisible Touch: The Four Keys to Modern Marketing The Invisible Touch: The Four Keys to Modern Marketing
The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four
1608 руб
27 French for Marketing French for Marketing
Written entirely in French, this book provides a structured two-year course in French and
4112 руб
28 The British Brewing Industry, 1830-1980 The British Brewing Industry, 1830-1980
This volume provides an extended account of brewing in the modern period. Thoroughly based upon research in brewing archives, it surveys the industry from 1830 to 1980, tracing its development from one in which there were thousands of firms producing beer to one now dominated by half a dozen large
5875 руб
29 Common Property Economics: A General Theory and Land Use Applications Common Property Economics: A General Theory and Land Use Applications
"Common Property Economics" defines and clarifies the theoretical distinction between open access and common property and empirically tests the adequacy of resource allocation under common property in comparison with private property. The book presents theoretical models to demonstrate
4206 руб
30 Apple. Феномен веры. Ю. Н. Васильев Apple. Феномен веры. Ю. Н. Васильев
Многие пользователи Apple обладают верой в абсолютное превосходство компании, и эта вера не зависит от фактических потребительских свойств ее продукции. Анализируя технические, коммерческие, психологические, исторические и даже эзотерические аспекты этого вопроса, можно объяснить, почему это так.
296 руб
31 Channel Revolution Channel Revolution
Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics: - Selecting
2420 руб
32 Social Media Marketing All-in-One For Dummies, 2nd Edition Social Media Marketing All-in-One For Dummies, 2nd Edition
Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete
2748 руб
33 French for Marketing French for Marketing
Written entirely in French, this book provides a structured two-year course in French and
8198 руб
34 Managing and Marketing Your Appraisal Practice Managing and Marketing Your Appraisal Practice
Managing and Marketing Your Appraisal
3092 руб
35 The Mutual Fund Business Video Series WORKBOOK for Set no 3 (NTSC format only) – Mutual Fund Marketing & Shareholder Servicing The Mutual Fund Business Video Series WORKBOOK for Set no 3 (NTSC format only) – Mutual Fund Marketing & Shareholder Servicing
The Mutual Fund Business Video Series WORKBOOK for Set no 3 (NTSC format only) – Mutual Fund Marketing & Shareholder
461 руб
36 Gravitational Marketing Gravitational Marketing
Gravitational
2144 руб
37 Markin ?marketing? Markin ?marketing?
Markin
2920 руб
38 Вы - продавец! Практическое руководство. Как обрести процветание, став лучшим из лучших. Наполеон Хилл Вы - продавец! Практическое руководство. Как обрести процветание, став лучшим из лучших. Наполеон Хилл
Перед вами - наиболее полное собрание работ Наполеона Хилла по вопросам философии продаж, торговли, продвижения личных услуг и умения продать себя. Ведь по существу каждый раз, встречаясь с кем-то, объясняя суть своей идеи, говоря по телефону или выражая свое мнение, вы продаете самое ценное - себя
232 руб
39 Disposing Dictators, Demystifying Voting Paradoxes: Social Choice Analysis Disposing Dictators, Demystifying Voting Paradoxes: Social Choice Analysis
For over two centuries, bad news and negative assertions expressed in innumerable voting paradoxes and theorems asserting the impossibility of doing what seems to be natural in voting and decision rules have frustrated progress in several academic areas. This book is the first to provide a positive
5047 руб
40 Economic Behaviour within Organizations Economic Behaviour within Organizations
This book provides a comprehensive economic analysis of the internal working of organizations. Its attention to the role of information costs in influencing the breadth of discretion that members of an organization have, and the nature and effectiveness of the constraints that can be put upon them,
4486 руб
41 Davis ?marketing? Management 3ed Davis ?marketing? Management 3ed
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2020 руб
42 Essentials Marketing Research 2nd Edition with SPSS Software CDRom 10.0 Set Essentials Marketing Research 2nd Edition with SPSS Software CDRom 10.0 Set
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8005 руб
43 Dictionary of Marketing Dictionary of Marketing
This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6,000 terms explained in clear, simple English. - Phonetic pronunciation for all main entries. - Examples show
1188 руб
44 Quantitative Models in Marketing Research Quantitative Models in Marketing Research
This book presents important and practically relevant quantitative models used for marketing
2102 руб
45 Global Marketing Management Global Marketing Management
Global Marketing
3092 руб
46 Internet Marketing For Dummies® Internet Marketing For Dummies®
Internet Marketing For
1772 руб
47 E–Mail Marketing For Dummies® E–Mail Marketing For Dummies®
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2144 руб
48 International Trade and Finance: Frontiers for Research International Trade and Finance: Frontiers for Research
The nine papers in this volume were written for a conference on research in international trade and finance held at Princeton University in March 1973. Each author was asked to survey research on one major topic, with a view to answering three questions: What have we learned from recent empirical
4782 руб
49 Нейромаркетинг. Визуализация эмоций. Арндт Трайндл Нейромаркетинг. Визуализация эмоций. Арндт Трайндл
"В современном мире, когда рынки перенасыщены товарами, а информационное пространство переполнено, решения часто принимаются "по ощущению". И только постфактум человек может "рационально" объяснить, почему ему захотелось купить тот или иной товар". Арндт Трайндл Что внутри Книга помогает постичь
299 руб
50 The Myth of Multitasking: How The Myth of Multitasking: How "Doing It All" Gets Nothing Done
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually
1568 руб

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